The Chilean agency Dittborn & Unzueta moved in to first place in the ranking of agencies, taking McCann's leadership, a fact that had not happened in the recent decades among local agencies. This milestone occurs at a fluctuating year in terms of investment, which shows - at value rate - a lackluster 3.8% growth in mass media advertising.
Online ad spending in our country experienced a significant growth during the year 2013, reaching CLP$65.331 million. This was revealed by the latest annual report issued by IAB Chile, which showed that this industry had an increase of 22% compared to 2012.
With a career full of milestones, like being the first latin american to manage one of the United States' biggest agencies, this colombian advertising executive, president and CEO of Latin DDB, visited Chile while the multinational firm is introducing changes at the region's branches.
Just a couple of months ago U-Start arrived in Chile and what it does is essentially puts international investors, focused on innovative, high-growth, and scalable projects, in touch with professional entrepreneurs.