Flipter, social polling solution for publishers and brands in Latin America, has announced that it will be merging with 1World Online, Inc., engagement applications, content, and analytics platform company from Silicon Valley.
“This is a fantastic move, we are now one step closer to reaching our vision of building the world’s largest database of opinions,” says, Salvador de la Barrera, Flipter’s Mexican CEO and Founder.
This acquisition offers new and exciting opportunities for both companies, as the Flipter team will be joining 1World, and the combined operation is in a unique position to continue to develop the best possible tools to help understand audiences and customers, while driving engagement and increasing revenue and traffic to digital properties. The terms of the acquisition are not being made public.
“We see great opportunities in the region, and by combining with Flipter we are now the leading opinion gathering engine in the Western Hemisphere”, says Alex Fedoseev, 1World’s CEO. “We also see this strategic move as a good way to connect Silicon Valley with Latin America and maybe inspire other Silicon Valley firms to do the same…we are after all increasingly becoming ‘one world’ connected together.”
The acquisition was first announced last week at the annual AlwaysOn OnMedia event, hosted at the NASDAQ offices in New York, where 1World was receiving a “OnMedia 50” award as one of the Top 50 Digital Media start-up companies. 1World recently became the top vendor in its sector, via the independent Alexa rankings service, even before the acquisition of Flipter.
Flipter will now begin to operate as 1World Latin America, with Salvador de la Barrera leading growth and sales in the region as GM for 1World Latin America. He will also continue to support the product teams and lead the transitioning of Flipter customers over to the 1World’s multi-lingual publisher platform.