The Cannes Lions International Festival of Creativity will this year offer its broadest range of unique training opportunities to date, allowing attendees to benefit from a learning experience like no other. Following the proven success of the academy programme, three new academies have been launched for 2014, bringing the total number of exclusive learning programmes to 10 and offering participants at all career levels – CEOs, CMOs, creatives, young creatives, planners, media executives, students – an exceptional chance to expand knowledge and boost professional prospects.
Commenting on the extensive programme, Steve Latham, Director of Talent and Training for Lions Festivals, says, “With Cannes Lions as a backdrop, there is no better time or place for targeted learning opportunities. The world’s greatest industry minds are in one place, for one week, meaning these academies benefit not only from the world-class Festival programme but also from unique targeted sessions and unrivalled networking opportunities. It’s an experience that couldn’t be had anywhere else.”
*NEW* CEO ACADEMY, sponsored by LinkedIn
This new course aims to offer CEOs and other business leaders the unique chance to learn insights and guidelines for cultivating a creative organisation. The two-day programme will cover: how to create a creative organisation; how to deal with transformation driven by new markets; and learnings from innovations. Professor Jerry Wind of The Wharton School, a Lauder Professor in the Marketing Department and the Director of the SEI Center for Advanced Studies in Management, will deliver the programme along with a select group of chief creative officers, chief marketing officers and technologists.
*NEW* YOUNG LIONS STORYTELLING ACADEMY, sponsored by Starcom MediaVest
This is a new intensive learning programme that focuses on the art and craft of storytelling and the positive impact it can have on brands. The academy will look at the ecosystem of brands and inspire Young Lions to understand how storytelling can develop and improve them whilst equipping them with the skills to share a brand’s story in the current media landscape. Keith Reinhard, Chairman Emeritus of DDB Worldwide Communications Group, Inc, will serve as academy dean.
*NEW* YOUNG PLANNERS ACADEMY
The new Young Planners Academy focuses on the process of the creative brief, understanding how the planner can deliver value to all stakeholders in the creative process. The academy is the first planning school designed specifically to teach young agency planners how to uncover creative insight, plan creative strategy and form the kind of relationships with creative people that consistently unlock more creative, more effective work. James Hurman, Founder and Principal of Previously Unavailable, will lead as academy dean with the help of course tutor, Teresa Alpert, Director of Crimea River Ltd.
CMO ACCELERATOR PROGRAMME, sponsored by Google and MMA
Led by Jim Stengel, this three day learning programme draws on the extraordinary mix of experience and talent that only Cannes Lions can offer, allowing senior marketing leaders to share the challenges they face with peers and help lead the marketing organisation for the future. Tailored sessions will come from award-winning creatives and marketers, whilst participants will also benefit from one-on-one sessions with Jim Stengel.
CANNES CREATIVE LEADERS PROGRAMME
Now in its fifth year, the Cannes Creative Leaders Programme is a partnership between the Berlin School of Creative Leadership and Cannes Lions. An intensive two week programme, participants spend the first week at the Berlin School campus followed by a second week at Cannes Lions, combining the official Festival programme of seminars and workshops with tailored and exclusive talks. The programme teaches people to get true creative excellence out of the teams they lead and focuses on three essential topics: the rapidly-changing creative landscape; the digital and media transformation; and the management of creatives. David Slocum, Faculty Director at the Berlin School, will lead the programme.
ROGER HATCHUEL ACADEMY, sponsored by Statoil
This six day course brings together 35 students from across the globe and provides them with their own programme of unique, tailored sessions along with selected seminars and workshops from the main Festival programme. Tim Mellors, Global Creative Head at Grey Group, will serve as Academy Dean, with Clive Challis, Head of the Advertising Course at Central Saint Martins in London leading the course.
YOUNG CREATIVE ACADEMY, sponsored by Unilever
Aimed at young creatives aged 28 and under, the Young Creative Academy provides a week-long programme focused on expanding personal creativity. Participants will develop their creative thinking and learning to validate new ideas and implement innovative thinking. A combination of exclusive presentations from leading creative thinkers, guided sessions in the jury rooms and official Festival seminars provide a unique opportunity. The academy is led by Bob Isherwood who has had a long-standing career in advertising
YOUNG ACCOUNT EXECUTIVE ACADEMY
The Young Account Executive Academy equips future leaders with the tools they need to lead groundbreaking creativity for their clients. The course focuses on essential topics that include: leading a team; creating a culture of bravery; creating a killer brief; spotting genius idea development; and selling a winning idea. Kevin Allen, Chairman and Founder of re:kap, will tutor the academy.
YOUNG MEDIA ACADEMY, sponsored by BBC Advertising
A week-long course designed for media professionals aged 28 years or under and working for media agencies or media owners, the Young Media Academy explores the depth and breadth of creative solutions that can be applied across all media channels. Under the guidance of academy dean, Jack Klues, who prior to his retirement was Chairman and CEO of VivaKi, attendees will learn how they can creatively manage the relationship between the idea, the media channel and the client.
JIM STENGEL YOUNG MARKETERS ACADEMY, sponsored by Dentsu Aegis Network
Aimed at professionals working for client marketer companies, this academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. The programme is led by Jim Stengel with experts Suzanne Tosolini and Serfi Altun serving as academy tutors. The course will focus on: the case for creativity; communication strategy excellence; best-practice agency-client relationships; and the modern brand.
To apply and for more information on the dates of each academy, costs and eligibility, please visit www.canneslions.com. Cannes Lions takes place between 15-21 June in Cannes, France.